The Benefits Of Digital Signage For Auto Repair Shops
Marketing strategies for auto repair shops have changed drastically, and catchy jingles or posters bearing your brand’s phrases no longer suffice. To enjoy an efficient marketing strategy that also significantly increases the average customer experience, you need to implement digital signage in your auto repair shop.
Harnessing the power of digital signage in your auto repair shop accentuates your brand service and sets you apart from the competition. In this article, we will highlight the benefits of using digital signage in your auto repair shop.
Does Your Auto Repair Shop Have All It Needs?
So you have decided to start your own auto repair shop. Or you already own a shop and are searching for a way to enhance the customer experience to ensure your business does better than your competition.
You are a skilled mechanic who knows your way around cars even with your eyes closed. Your auto repair shop boasts equally savvy mechanics and auto technicians, along with top state-of-the-art tools and equipment necessary for a successful auto repair business.
You have all these and more, but is your business strategy complete without implementing the innovative technological tool known as digital signage?
The auto repair industry is a fairly competitive business where only the best survive. In the fourth quarter of 2020, there were nearly 234,700 auto repair and maintenance centers in the U.S. This was a 0.9% increase from the year before, which was 2019.
Between the fourth quarter of 2010 and 2020, the industry added over 13,000 auto repair establishments. This whopping increase might be attributed to the number of vehicles operating in the United States.
Regardless of the reason for this forward shift in the numbers of auto repair establishments, one thing is certain- the auto repair industry is filled with competition. Your establishment is just one of many in the industry, all of which are clamoring to have the highest revenue and make the most sales of services.
However, sales don’t just happen because you have certified auto technicians and the best-looking auto repair shop. Although having the latest diagnostic tools for your services does help you have a reputation, what matters most is your marketing strategy and the quality of experience your auto repair shop provides.
Creating a successful auto repair establishment is only possible if you can leverage your opportunities and assets to give you an edge over the competition. By making the most of every facet of your business, your establishment will undoubtedly attract loyal clients and a customer base that is faring better than other establishments.
Advertising your auto repair shop is one of the best ways to get customers unless you plan to sit right and wait for a car owner with a car fault to suddenly visit your shop instead of the many other auto repair shops in the vicinity.
The marketing aspect of owning an auto repair shop is often painfully limited. The options available used to be catchy radio jingles and posters declaring clever slogans like “We are Automotivated!”
These obsolete options might have served their time in the days before, but now, they do not stand a chance in the modern society that prefers a more modern means of advertisement.
Technology has advanced greatly, and it has brought many other marketing solutions. These solutions are designed to help you project your brand image better and provide a better customer experience. One of such solutions is digital signage.
In the past, one of the most popular means of spreading the word about your auto repair shop was static signage. Fliers, posters, and stickers plastered everywhere they could grab attention seemed to be the be-all and end-all of auto repair marketing techniques.
Digital signage has evolved the game with technological features that helps auto repair shops connect and communicate with the clients and potential clients better.
While digital signage is a fairly new solution, many auto repair shop-owners have recognized the opportunity using digital signage provides. Digital signage offers a wealth of possibilities, and auto repair shops are quickly taking advantage of this.
Do you have digital signage installed in your auto repair shop? If you don’t, you miss out on a world of opportunities for your shop’s success.
Digital Signage And The Auto Repair Shop
Digital signage is a segment of electronic signage that uses technological displays like LCD, LED, and projectors to display content.
Think of digital signage as an upgrade of static signage. Where static signage features still pictures and text, digital signage provides a medium for you to display images, videos, animation, infographics, texts in various fonts, and even web pages.
Digital signage is an advanced system that makes it easier to connect with your audience through eye-catching content. A screen that shows attractive and dynamic content is no doubt better than a piece of paper or an erected billboard that shows still images.
Digital signage is versatile and can be integrated into your auto repair shops in different ways to improve customer satisfaction and experience.
The options are endless. Digital signage can be used as an outdoor screen advertising your business or as indoor screens dedicated to streamlining operations, impressing your clients, and adding value to your business.
An auto repair shop shouldn't just be a brick-and-mortar shop that pays attention to providing the best repair services. While this is important, it is equally essential to take advantage of any medium to improve advertisement and provide the ultimate customer experience.
Benefits Of Digital Signage For Auto Repair Shops
A creative, eye-catching digital sign provides several benefits to any auto repair shop. Some of these benefits include:
1. Excellent Outdoor Advertisement
Nothing screams “my auto shop repair is right here/this way!” than a creative digital sign.
This is especially important if your shop is clustered with other buildings or tucked out of sight behind another building.
By using digital signage as an outdoor advertisement tool, you can easily alert drivers and pedestrians that your business is right there. This will prevent them from kidding your building and briefly inform them of your services.
Digital signage is the revolution of basic adverts as it pushes the boundaries of basic static outdoor signage. Outdoor digital signage used in areas with high foot traffic will grab attention in a way static signage cannot, ensuring better visibility and awareness.
A 2012 survey by FedEx found that almost eight in 10 (76 percent) American consumers enter a store they have never visited before because of its signs. This attention-grabbing power of digital signage impacts a person’s intent to visit a store, helping your audience become potential customers. This acts as a smart marketing tool that will inarguably get your business moving as more people visit your auto shop.
Research shows that digital signage captures 400% more views. With this number, it is highly unlikely that a person misses your sign.
Taking advantage of this impressive feature to create unique signs that talk about your brand creatively ensures you reach more potential customers than you normally will with static signage.
A well-placed digital sign pointing people toward your store means they will find your store more easily. A strategically placed outdoor digital sign advertising your services will ensure more people act on your CTA and patronize you.
You can also place window digital signs in your establishment. With digital signage, your outdoor advertisement options are limitless.
2. Better Recall
One other immense benefit of digital signage is it increases the chances of your potential customer remembering your brand.
The average person passes hundreds of signs every day in an urban setting. This has become so normal that people rarely notice the signs they see.
Try to remember how many ads you see every day. Of the hundreds or thousands of adverts, people see online and offline daily, only the handful that resonates with the audience sticks in their memory.
Static signage is forgettable. Even if it bears a very creative message about your auto repair shop, chances are, as soon as your audience leaves the area, they forget about your sign and whatever message it bears. With static signage, it is ‘out of sight, out of mind’.
Digital signage, on the other hand, shocks your audience with its wow factor. These signs stand out, especially if they are big, bright, and creative. Digital signage has an astonishing recall rate of 83%. This means people are more likely to recall your brand and the message when you use digital signage.
With a high recall rate like this one, you have more effective advert campaigns and can target your audience successfully. It allows you to grab people’s attention and leave a mark in their minds, so even if they leave, they still remember your brand and content.
3. Better First Impression
Admittedly, we are often told to abide by the idiom "don't judge a book by its cover". However, many clients will judge your establishment before walking into your shop.
Clients need to know they are patronizing an auto repair shop that will give them value for their money. Although the best way to tell if they will get great services is through your operations, they look for telltale signs around your shop.
Digital signage makes a great addition to any establishment. It elevates the total outlook and makes your establishment feel more modern and up-to-date.
Digital signage can be used to lay the foundation of an excellent brand and customer relationship by making clients love your establishment at first sight. Since digital signage adds to the atmosphere of your business establishment, the physical appearance of your shop already plays a part in closing the deal even before they get to speak to your staff!
4. Reinforce Brand Image
Your digital signage tells your customers all they need to know about your auto repair shop. It shows them what to expect and shapes the customer experience.
Digital signage provides a slate for you to create interactive content that tells your customers and potential customers about your brand. By implementing messages unique to your brand and your brand logo in your content, you can build an effective brand identity that matches your brand personality.
Using a text font, writing style, animation, and logo unique to your brand in your digital signage help to achieve brand image uniformity and consistency. This makes your brand more recognizable and builds trust.
5. Real-time Updates
One significant benefit of digital signage is its ability to be updated in real-time. This ensures you can easily communicate time-sensitive information without hassle.
With static signage, it is impossible to make an update on the spot. First, you will have to create your content. Then you will need to print it out and paste or erect them where necessary in or outside your auto repair shop.
Digital signage makes it easier to create and upload content at the tap of a button. If you want to inform your clients about price changes or change out-of-date information, you can do that with no problem.
With digital signage, you can also inform customers of promotional offers, discount sales, and other time-critical loyalty programs without hassle.
6. Reduced Wait Time
People hate waiting. The longer the wait time, the more irritated and uncomfortable they are.
Sometimes, people bring their cars into your auto repair shop for quick services like an oil change. Even if they are simple services, services like an oil change can take between 20 to 45 minutes.
In this time, your customers will have to wait. It helps if you have a waiting room with comfortable furniture to help customers relax as they remain in your shop. However, even the most comfortable furniture still leaves a customer tired of waiting for minutes that stretch on.
With digital signage, you can display engaging content that visually stimulates clients and keep them distracted as they wait. Because they are engaged, they do not pay attention to the seconds ticking by and enjoy reduced perceived wait time. With the right entertaining content playing on your digital sign, a 30-minute wait can seem like 15 minutes.
Lower wait times make a customer happy and increase the customer experience and satisfaction.
7. Digital Menu Boards
Having a menu board that declares your services and prices helps your brand seem more transparent. With the prices up for all clients to see, they can trust your proving and services. Digital menu boards add an innovative touch to your auto repair shop and help to build trust.
Help Your Auto Repair Shop Stand Out With Loop TV
Digital signage offers your auto repair shop a lot of benefits. With the right digital signage solution, you can take your auto repair shop from a mediocre building to a successful establishment.
Loop TV is in the business of helping businesses become successful with unique digital signage solutions.
Loop TV is a business entertainment and digital signage TV that provides businesses with a world of unlimited entertainment and digital signage solutions. With more than 145 channels ranging from music videos to funny fails and sophisticated digital signage features, you can tailor the ultimate customer experience.
Loop TV also pays its users for playing its channels. Businesses earn monthly rewards such as cash, prepaid Visa cards, gift cards or even donations for charity.
To get started, sign up for a free media player on the official Loop TV website.