How Does Vertical Digital Signage Work
Digital signage can be presented in either a horizontal (landscape) or vertical (portrait) orientation, depending on the type of content and the available space for mounting the television.
Generally, horizontal orientation is the preferred choice, but a vertical display can be more visually appealing and more suitable for the displayed material in certain scenarios.
It is not appealing to display landscape content on vertical digital signage or portrait content on horizontal digital signage. This article will explore how vertical digital signage works and how to use it to promote your business and engage your customers and visitors.
What is Digital Signage?
Digital signage is everywhere, with screens popping up in public places, from shopping centers to corporate offices.
These displays can display exciting and helpful information using various technologies, from static signs to interactive touchscreens and even big video walls. Basically, digital signage comprises a screen, visual messages presented digitally, and a way to show the content.
Digital Signage is not just about displaying digital images, videos, or messages – it is a powerful, next-generation communication system that can be used in various industries with a positive feedback loop for all involved.
Digital Signage provides the opportunity to interact directly with customers and engage them much more efficiently than traditional signage. But how does it work? Let's take a deeper look.
Elements of Vertical Digital Signage
Digital Signage is an interconnected system of four main components working together to create an effective and efficient solution.
1. Digital Display
Vertical digital signage differs from regular TVs as they are specialized due to their design and features that make them suitable for commercial use.
Vertical digital signage displays are equipped with higher brightness, which ensures a clear image and high-quality content broadcasting, making them ideal for outdoor signage. These screens withstand direct sunlight and have wide operating temperatures, making them well-suited for long-term outdoor use.
2. Media Player
You need a media player. With this device, you can display content on the vertical screen. Without a media player, the displays cannot show any content. Loop TV provides advanced media player features that go beyond just playing content. You can customize the display for your vertical digital signage.
3. Digital Signage Content Management
With this, you get a centralized platform where you can choose your preferred content for your business. You can pick any channel from Loop TV’s many channels and play premium content for your business.
4. Content
Selecting the right content for your business or brand is essential to effectively engage with your target audience. Content should be carefully crafted to convey a clear and attractive message that motivates the audience to take action.
Content can involve images, videos, animations, keynotes, RSS & XML live data feeds, weather forecasts, news, social media posts, web pages, event lists, and more.
Vertical Digital Signage
You want to communicate with your audience and grab attention fast. You need the correct orientation of digital signage. To ensure it's effective, you must consider the content and the orientation of the screen.
Digital signage displays typically use a horizontal landscape or a vertical portrait orientation. Let us learn about vertical digital signage and how it works.
Landscape digital signage is popular due to its versatile size, similar to a television screen. Videos are usually filmed in landscape format. And the landscape orientation is more appropriate for viewing them.
Studies have also shown that humans better recall landscape-oriented screens, as they most closely match the human field of vision. However, vertical digital signage is more aesthetic when properly set and placed at the right spot.
Vertical digital signage displays content in portrait orientation. It is often used for product-focused displays, as it allows for more emphasis to be placed on the product or brand. Vertical digital signage can be beneficial for items that have specific business needs.
They are helpful for those who have limited space, such as in building directories, on narrow columns, or for digital menu boards.
Where to Use Vertical Digital Signage
Digital Signage is a powerful tool for engaging your audience and providing them with relevant, targeted, and eye-catching content. It can be used to help educate customers and increase their engagement with your business.
Vertical Digital Poster Stand
A Vertical Digital Poster Stand is a type of display used to showcase digital content, such as advertisements, posters, images, or videos. It usually comprises a stand, a panel, and a digital media player.
The stand typically has an adjustable height and angle, allowing it to be moved and positioned in various ways. The panel is usually an LCD screen, and the digital media player is connected, allowing it to display the content.
The media player allows users to upload content via USB, WiFi, or other connection methods. It can also be connected to a computer or other device to control the content on display.
The Vertical Digital Poster Stand is a great way to showcase digital content that is eye-catching and engaging, helping to attract attention and draw in customers.
Digital poster stands are an ideal choice for your on-the-go display needs. They are lightweight and moveable. Some vertical digital signage even comes with wheels, making them easy to move to trade shows, farmers' markets, business events, and more.
Although digital poster stands may not offer touch screen or interactive capabilities, they are still an excellent option for those who need a simple and customizable display.
Vertical Digital Signage Banner
Businesses can use a Vertical Digital Sign Display to display vertical advertisements, posters, images, or videos. It usually consists of a stand, a panel, and a digital media player. The display is usually an LCD screen, and the digital media player is connected to it, allowing it to display the digital content.
The media player allows users to upload content via USB, WiFi, or other connection methods and can also be connected to a computer or other device to control the content on the screen. Vertical Digital Sign Displays are great for showcasing engaging digital content and drawing in customers.
A vertical digital sign display is ideal for getting your message out without breaking the budget. Many come with touchscreen capabilities and are angled for easy viewing and interaction. They are available in various sizes, from smaller displays for on-the-go events to larger designs for more permanent locations.
By using a vertical display sign, you can make better use of space and give your venue a modern feel while also making it easier for users to interact with the display.
Vertical Digital A-Frame Sign Display
Vertical Digital A-Frame Sign Displays are a type of digital signage designed to be placed in an upright "A-frame" position, allowing for a larger display area and increased visibility.
These signs typically feature high-quality LCD or LED screens capable of displaying high-resolution videos, images, text, and other multimedia content.
The digital signage is typically powered by a computer or other digital media device and may include touchscreens and remote control features. These digital signs are commonly used in stores, restaurants, and other public areas to advertise products and services, provide information, and draw attention to certain areas.
The A-frame display has many advantages compared to the traditional digital sign display. This vertical display has a more rustic, farmhouse look that adds a unique style to your display. The A-frame shape makes it sturdy and easy to transport, as it can be folded flat for easy storage.
Although not ideal for touchscreens and interactive displays due to the angle and height, the A-frame display is still a great way to showcase your content with a unique and stylish look.
Floor-Standing Kiosk
A Floor-Standing Kiosk is a type of self-service kiosk designed to be placed on the floor. These kiosks are typically used in retail stores, hotels, museums, and other public areas to provide information, display advertisements, and encourage customer interaction.
Floor-Standing Kiosks typically feature a touchscreen display, which users can interact with using fingers or a stylus. A computer or other digital media device powers these kiosks.
They can be programmed to provide a wide range of services, including product information, payment processing, and interactive games. Floor-Standing Kiosks are typically designed to be highly secure and durable, and many models feature anti-theft and vandal-resistant features.
Floor-standing kiosks provide the vertical height required for a great user experience. These kiosks are great for interactive user experiences and are often equipped with touchscreens.
Whether you're looking for a mobile kiosk or a more permanent option, the size of the screen is a crucial factor that will affect the user experience. Ensure the kiosk is compatible with the technology you own.
Floor-Standing Tower
Floor-standing vertical towers are an ideal choice for permanent displays and can draw the user's eye due to their height and eye-level placement.
These towers are usually much larger than other types of displays and are typically bolted to the ground, making them too heavy to be moved around. Vertical towers offer a more immersive experience for the user and provide more freedom for creative display options.
These towers can be equipped with touchscreen capabilities, allowing for a more interactive experience. These towers are perfect for wayfinding, ticketing, and queue management. They are an excellent choice for event venues and parks.
Vertical Video Wall
A vertical wall display could be the perfect solution if you're looking for a powerful and eye-catching display. These displays are usually some of the largest and can fit almost any vertical space.
They comprise several different digital panels to create a cohesive image and can be highly customized to fit the user's needs. It is vital to make sure to invest in a wall display that is high-resolution and offers the customizing options you need.
Flippable Display
Not sure whether to get a vertical or horizontal display? Get the best of both worlds with a flippable display! You can switch between vertical and horizontal orientation, depending on your needs.
There are a variety of sizes, display stands, and interactive features to choose from, making these displays ideal for product demonstrations, presentations, and more. Invest in a flippable display and enjoy vertical and horizontal orientation benefits.
A flippable digital sign is a type of digital signage that can be flipped or rotated in different directions. It is typically used to display different types of content in different orientations, such as landscape or portrait.
Flippable digital signs usually come with features such as touchscreens and interactive elements, allowing users to interact with the content in a more engaging and dynamic way.
Get The Right Orientation
As mentioned, it is a marketing ‘crime’ to display landscape content on vertical digital signage and portrait content on vertical digital signage.
When deciding on the orientation for a digital signage display, consider whether you want it to be hung at a +90 or -90 degree angle. Keep in mind that different content may work better depending on the orientation.
For example, portrait screens aren't the same horizontal width as landscape screens, so headlines may be limited to three or four words before wrapping to the following line. However, with the right visuals, your audience can still understand important messages even without spanning the entire width of the screen.
As a business owner, portrait screens should be a consideration for content strategy. Content creation for portrait screens can be challenging, as videos and pictures are typically in landscape orientation.
If you don't have an experienced digital signage content designer on staff, consider outsourcing content creation to a motion graphics agency with the necessary experience.
In summary, landscape-oriented digital signage displays are more popular due to the resources available in this format. However, portrait-oriented displays can still be beneficial for certain tasks.
Whatever orientation you choose, ensure that you make any necessary adjustments to make the most of the screen. Digital Signage is becoming increasingly influential in our lives and providing businesses with more opportunities.
Gone are the days of passive broadcasting, as Digital Signage has become an advanced solution capable of connecting, interacting, and pulling content from multiple sources in real time.
As it continues to evolve, Digital Signage will help advertisers to shape customer decisions and boost their revenue.