10 Spa Promotion Ideas To Bring In More Business
Setting up a spa establishment is only one-half of the problem of getting into the industry. The other half involves setting up an efficient strategy to attract paying customers to your establishment.
Are you having problems attracting customers to your spa? Here are 10 spa promotion ideas to bring in more business.
10 Spa Promotion Ideas To Bring In More Business
The spa industry is one of the many segments in the health and beauty sector. It is an essential part of society and the economy, especially in recent years when more and more people are paying attention to well-being and striving to attain a better health status.
Spa salons in the health and wellness spa industry are undoubtedly one of the most successful industries in the business world. However, they also happen to be one of the most competitive businesses you can indulge in.
According to statistics, the spa industry’s global market size was an estimated 95 billion USD in 2021. This figure is expected to reach more than 185 billion USD in 2030. These figures show how much revenue spa businesses take in and how important they are to the global economy. While this is great, there were also an estimated 21,510 spa locations in the United States in 2021.
With so many spa locations and establishments in the US, it is not difficult to see that the average spa business owner has a ton of competition to fight. Because many of these spas offer the same services, it is challenging to set your spa business apart from the competition, have the edge over every other spa establishment, attract customers, and make more profit than the next spa.
However, it is not impossible.
The first step to making your spa business successful is attracting and retaining customers. In a society where it is easy to find various spa establishments, offering unique services to attract customers is a cut-throat business strategy.
This is why it is essential to work with a business strategy with various ideas that make it easier to make a better business than the competition. Since more business equals more money, it is vital to dedicate your resources to attract more business.
But getting more business is more complicated than many people assume. This requires a constant effort to promote your establishment and services.
A proper business promotion puts your spa at the forefront of your customer’s view. It promotes business visibility and brand awareness and convinces potential customers to trust your business enough to purchase your services.
But how is this possible?
The spa business continuously evolves, and generic promotion ideas are no longer efficient ways to grow or expand your spa’s customer base. For the best efforts, it is best to constantly adopt innovative promotion ideas or techniques that are bound to offer effective customer-attraction results.
To help you make money by attracting more business to your spa, here are some of the ten best promotion ideas you can use.
1. First-Time Offers
When clients patronize your spa, they are not just buying your services. While you might be getting paid for a facial, manicure, pedicure, or even the beauty products on your shelves, your clients also pay to be affiliated with your brand. This affiliation or connection can be due to the brand story, image, or other reasons that help them trust you.
However, clients will not just trust your spa blindly. Sometimes, they will need a little push to help them down the purchasing process. This push can come in the form of incentives like first-time offers to help your clients save money while maximizing the contentment they derive from your services.
The first-time offers or incentives can be in the form of discounts, coupons, or any other type of money-saving offer. People like to feel like they are saving money, appreciating the good deals you offer them for quality services. Because first impressions matter, first-time offers to new customers will go a long way in establishing a solid client-business relationship.
This is an efficient way to attract customers and increase brand awareness, leading to a fast-growing business.
2. Host Online Contests
Although walk-in customers are the bulk of spa clients, there is an untapped resource of clients on the internet. As a spa owner looking for more business, it is an excellent idea to tap into the online customer niche by engaging potential customers online.
As of April 2022, there were more than five billion internet users globally. This accounts for about 63.1 percent of the global population. If it is not yet apparent, this is a whole lot of audience that you can take advantage of using the internet and your internet-capable devices as a medium!
With billions of internet users waiting to discover your brand, you have an almost limitless resource to ensure your spa continues to get the business it deserves. While, of course, these billions of people will not be in your location, reaching out to them still provides global brand recognition.
A great way to get internet users interested in patronizing your business is by engaging them through online contests. It is an effective way to increase your follower count, increase activity on your page, interact with potential clients, and gather lead data for future campaigns.
These contests can come in any form. It can be a referral contest where you urge followers to refer friends and family for free services, a picture contest following a specific theme, or even an essay contest.
These contests can come in any form and can take place on any of the numerous Social media platforms you are active on, including (but not restricted to) Facebook, Instagram, and Twitter.
3. Host Events
There is no better way to increase sales and business than to invite potential clients to your spa. However, you wouldn't just ask them to come over. You will host an exciting event that will encourage prospects to want to visit your establishment!
Spa events are a fun way to socialize with your clients and build a fulfilling relationship with them. They are also an excellent way to make money as you do so.
Admittedly, a lot of work goes into hosting the perfect events. There must be arrangements for elements like decorations, food, drinks, and even music. Regardless, spa events are usually productive and worth every effort invested in them when done right.
Some event ideas include Ladies’ Nights, Fundraisers for Charity, Couple Events, Makeovers, and wine tasting. With these events, you can create networking opportunities and drive more business for your spa.
4. Work with Partners
Sometimes, working with partners is an excellent way to create business for your spa establishment. It offers excellent networking opportunities with people that matter, and these opportunities (when utilized correctly) help to improve business and increase sales. After all, no man is an island of knowledge- or business!
Position your brand fully in your community by working with several relevant businesses in the area for symbiotic benefits. In these relationships, it is a win-win situation for your spa and whatever business you work with.
But what kind of businesses or partners can you work with?
Any business that relates to your spa! It could be hair salons, gyms, cosmetic companies, green foods of healthy-eating stores, and even gyms! The best partners to have will be those relating to health, beauty, and fitness, and has several relevant promotional materials to swap with you as a partner.
Simply look out for businesses you can enjoy business opportunities from, note what you have to offer, draw up a business proposal, and get to work!
5. Provide Excellent Customer Service
Excellent customer service is one of the many things customers want in a spa. If you plan to gain more business in your spa, one of the best ways to do this is by providing unbeatable customer service. This will act as a beacon to attract other clients, increasing your customer base, increasing profit, and helping you make higher revenue.
Your customer service can make or break your spa. It is a deciding factor for many people to know if they will patronize your spa or the one next door. If your customer service is not excellent, your clients will leave and never return.
So, what do you do?
Ensure that you leave no space for your clients to be disappointed. Offer exemplary customer services that blow their minds from the moment they walk through your doors and even after they leave.
Train your staff on the proper ways to treat your clients. Show your clients you care about them and value their relationship with your brand. Personalize their experiences so your spa caters to their unique needs.
By doing these, you will exhibit excellent customer service that not only keeps your clients hooked but also brings in more business, as impressed clients have no other choice than to spread the word about your spa via word of mouth.
6. Utilize The Internet
Although we have mentioned the power of engaging online prospects, the importance of social media presence cannot be overemphasized.
As a spa owner looking to make more money by increasing your business, it is essential to maximize all resources at your disposal. This includes the internet. The internet is a hotspot for business, as long as you know how to use it.
For many people looking for services, surfing the internet is one of the best ways to find these services. A simple search on search engines like Google, Bing, and review platforms like Yelp are enough to tell internet users if they should patronize your services.
To get more business in your spa, put your establishment out there to be discovered. Create Google My Business pages, establish your website, and employ the use of other online tools that will put your business on the map.
To build a better online presence, it is also essential to be active on social media platforms. Many of these platforms offer excellent free brand advertisement, providing a way to be seen. Create social media accounts with your relevant business details, and begin connecting with businesses and prospective clients.
7. Optimize Your Social Media
In October 2022, there were 4.74 billion social media users globally. This accounted for roughly 59.3 percent of the total global population.
Social media platforms provide a medium for people to interact with each other. It also offers a medium for businesses to be seen by positioning these businesses on a platform where they are more likely to be discovered.
Although spa services are physical, not every client will discover your spa by walking past your door. Sometimes, your clients discover you on social media platforms.
This is why it is essential to take advantage of these social media platforms. Create accounts on popular platforms such as Facebook, Twitter, and Instagram, optimize these accounts to make it easier for your business to be discovered, and engage as many people as you can to increase your chances of being discovered by your target audience.
8. Go Digital
The world is rapidly changing, and one way it does that is by going digital. The advent of time births new technology, and now, our society is filled with efficient digital tools and devices that can be adopted in spa establishments to increase business. One of these is digital signage.
There are numerous benefits of digital signage for spas. This is unsurprisingly why this technology is growing more popular in spas worldwide.
Digital signage is electronic signage that uses display technologies such as projectors, LED screens, or LCD screens to display diverse, dynamic content such as pictures, videos, web pages, and texts. It is a step ahead of static signage and offers numerous benefits that work to help businesses grow.
Going digital by implementing digital signage in your spa is an excellent way to get attention from prospective clients. Since attention is exactly what you need to grow your business, it is safe to say that digital signage is one of the essential elements for building your business.
Couple this with the other benefits of digital signage, and it is easy to see that going digital is one of the easiest ways to bring in more business to your spa.
9. Partner With Local Businesses
Sometimes, spas need all the help they can get to the business they truly desire. This help often comes from local businesses in the area with shared interests that revolve around a symbiotic relationship put in place to build each other’s businesses.
Form an exclusive partnership and alliance with local businesses in your area to cross-promote your services and enjoy benefits from both parties. Swap ideas, promotional materials, and clients to build your client base and revenue.
Since spas are an integral part of health and beauty, it makes sense to partner with salons, tourist destinations, hotels, gyms, yoga studios, health clubs, and other businesses with a similar client base.
Work together to create events and create programs that boost each other’s business promotion.
10. Promote Customer Testimonials
Customer testimonials play a significant role in attracting new clients and promoting your business. Because many prospects see reviews from past clients as a social-proof that speaks to a business’s credibility and integrity, getting your clients to leave reviews on your social media pages and professional website is an excellent business promotion strategy.
Offer incentives to motivate clients to leave reviews talking about the experience they had at your spa. Display these testimonies physically with digital signage and online to your online community members.
Promote Your Spa With Loop TV
Digitization plays a significant role in your ability to promote your spa successfully. Without digital technology, your promotional strategy will fall short of your objectives.
Digital signage is one of the numerous digital technologies that are vital to the success of your business. With the ability to engage, inform, and entertain your clients using high-resolution images, you can achieve all your business growth goals.
However, it is essential to invest in a digital signage service that offers unbeatable quality. When quality matters, Loop TV offers the features you need.
Loop TV is a free business entertainment and digital signage service that offers unlimited entertainment and unique digital signage features. With more than 200 licensed music and non-music entertainment options and advanced digital signage options, Loop TV offers the opportunity to implement all forms of digital signage set-ups in your spa (check out our top five examples of digital signage for spas).